Pharmaceutical organisations regardless of where it sits within the supply chain or whether it focuses on a B2B or B2C audience will need to adapt a particular marketing strategy to effectively sell its products and services.
In this post of pharmaceutical marketing strategies, we will look at some avenues to “get there” and achieve objectives as well as provide some examples of marketing strategies which you will have seen before.
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In the most basic language, a pharmaceutical marketing strategy looks at the objective of a marketing team or organisation and defines how to get there. Get strategic marketing tips in your inbox.Īt this stage, we’re not so much looking to reach an audience per se, we’re actually looking at how and what we will be saying to that audience once we reach them. What experience will we look to create for our audiences? What communication strategies will be used to support customer acquisition? Which pharma market segments will be targeted with which propositions? What market trends are emerging that we need to respond to? How will our marketing activities help make sales? So when we look to define a pharmaceutical marketing strategy or a range of strategic marketing options, we need to ask ourselves the following questions in accordance to our marketing/organisational objectives: So for this post we will look at strategy (this e-book explores 25 pharmaceutical marketing tactics and techniques). The strategy is the planning, where the latter is the doing. Sometimes, when strategy is discussed, blogging is mentioned but to me, blogging isn’t necessarily a high-level strategy, rather more a strategic tactic or put simply, a tactic to undertake the strategy or the strategic direction of the proposed marketing campaign.Īnother way to put it: The strategy is the overall campaign plan and the tactics are the actual means to achieve the objective of the strategic plan. We often encounter confusion between the terms strategy and tactics. The strategies and market approaches in the pharmaceutical sectors.
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